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THE LUXURY RETAILER FROM PUGLIA - SOUTH OF ITALY
1960: THE VUARNET BRAND WAS BORN "An optician wanted me to wear his sunglasses, I wore them during the descent of the Olympic Games... They were phenomenal! I won. I won. He offered me a deal.... I couldn't resist." Jean Vuarnet. It is a meeting that will seal the creation of the eponymous brand VUARNET. It took place with Roger Pouilloux in 1959, when the optician offered the French ski champion the Frame02, as a token of his admiration. It is with these glasses equipped with the famous Skilynx lens, allowing him to better avoid the traps of the relief of the track of Squaw Valley that Jean Vuarnet will win the gold medal in downhill skiing at the Olympic Games. At the end of this victory, the two men who share a common passion and vision befriend each other and decide to join forces to create a brand that reflects their image: innovative, efficient and elegant. The VUARNET house was born.